AIME 2026
Melbourne, Australia · 9 February 2026 – 11 February 2026
- Dates
- 9 February 2026 – 11 February 2026
- Venue
- Melbourne Convention and Exhibition Centre
- City / Country
- Melbourne, Australia
- Category
- MICE Trade Shows · Incentive Travel
- Status
- Concluded
The programme opens with “Knowledge Monday” and a welcome event on 9 February, followed by the main trade show and education sessions on 10 and 11 February.
Event Overview
AIME (the Asia-Pacific Incentives and Meetings Event) is the leading annual business events trade show for the Asia-Pacific region, held in Melbourne at the Melbourne Convention and Exhibition Centre. It follows a hosted buyer model similar to IMEX and IBTM, connecting exhibitors with qualified planners and incentive buyers based across Australia, New Zealand and wider Asia-Pacific markets.
The show combines an exhibition floor with an education programme aimed at meeting professionals, PCOs and incentive travel specialists, and is one of the primary venues for destinations outside the region to build relationships with APAC-based buyers.
Who Attends
- Asia-Pacific corporate and association meeting planners
- Incentive travel buyers based in the Asia-Pacific region
- Destinations, venues and DMCs targeting APAC buyers
- PCOs (professional congress organisers) and event agencies
Why This Event Matters
For destinations and DMCs seeking to grow demand from Asia-Pacific-based agencies and corporate buyers, AIME is generally considered the region's key annual meeting point, complementing the European and North American IMEX shows and Barcelona-based IBTM World.
What MICE Professionals Should Know
- Hosted buyer places are allocated against AIME's qualification criteria, distinct from general trade visitor registration.
- The show's Asia-Pacific buyer base means destination positioning and messaging are often adapted for this market compared with European or North American shows.
- Melbourne Convention and Exhibition Centre is located on the Yarra River, close to Melbourne's central business district.
Planning an Event in Turkey?
Long-haul destinations, including Turkey, use AIME to build awareness among Asia-Pacific agencies sourcing incentive and conference destinations outside the region.
Looking for a DMC partner in Turkey? Talk to our team →
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Source & Verification
Official event source: https://www.aimevent.com/
Last reviewed and verified: 31 August 2026. Dates and venue are based on official organiser information at the time of review and are subject to change; please confirm directly with the organiser before finalising travel plans.