ITB Asia 2026
Singapore, Singapore · 21 October 2026 – 23 October 2026
- Dates
- 21 October 2026 – 23 October 2026
- Venue
- Sands Expo & Convention Centre, Marina Bay Sands
- City / Country
- Singapore, Singapore
- Category
- Major International Conferences
- Status
- Upcoming
Event Overview
ITB Asia is described by its organisers as Asia's leading B2B travel trade show, held annually in Singapore at the Sands Expo & Convention Centre. It brings together destinations, hotel groups, airlines, technology providers and travel intermediaries serving the Asia-Pacific outbound and inbound markets.
The show includes a dedicated MICE segment alongside its broader leisure travel trade programme, reflecting Singapore's role as a regional business events and travel technology hub.
Who Attends
- Asia-Pacific travel trade professionals
- MICE and business travel buyers active in Asia-Pacific
- Destination marketing organisations and tourism boards
- Travel technology and distribution suppliers
Why This Event Matters
For destinations and DMCs seeking to grow demand from Asia-Pacific agencies, ITB Asia is a relevant complement to AIME, offering a Singapore-based meeting point with a strong regional travel trade and MICE audience.
What MICE Professionals Should Know
- ITB Asia is a trade-only event requiring professional accreditation.
- The show includes dedicated MICE-focused sessions and exhibitor areas alongside general travel trade content.
- Marina Bay Sands is centrally located in Singapore with direct access to Changi Airport.
Planning an Event in Turkey?
Long-haul destinations, including Turkey, use ITB Asia to build awareness among Asia-Pacific agencies sourcing MICE, incentive and leisure group programmes outside the region.
Looking for a DMC partner in Turkey? Talk to our team →
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Source & Verification
Official event source: https://www.itb-asia.com/
Last reviewed and verified: 31 August 2026. Dates and venue are based on official organiser information at the time of review and are subject to change; please confirm directly with the organiser before finalising travel plans.