ITB Berlin 2026
Berlin, Germany · 3 March 2026 – 5 March 2026
- Dates
- 3 March 2026 – 5 March 2026
- Venue
- Berlin ExpoCenter City (Messe Berlin)
- City / Country
- Berlin, Germany
- Category
- Major International Conferences
- Status
- Concluded
Event Overview
ITB Berlin is one of the world's largest travel trade shows, bringing together tourism boards, tour operators, hoteliers, airlines and technology providers from across the travel industry. While its primary focus is leisure and travel trade, the show also carries meaningful relevance for MICE and business travel buyers through dedicated business travel and MICE content and exhibitor pavilions.
The event is split into trade-only days followed by public visitor days, with the trade days being the relevant window for agencies, DMCs and corporate travel professionals conducting business meetings and supplier reviews.
Who Attends
- Global travel and tourism trade professionals
- Destination marketing organisations and tourism boards
- MICE and business travel buyers attending the trade-only days
- Travel technology and distribution suppliers
Why This Event Matters
Because of its scale and global exhibitor base, ITB Berlin is often used by agencies and DMCs to combine destination-specific meetings with broader market intelligence gathering across both leisure and MICE-adjacent travel segments in a single trip.
What MICE Professionals Should Know
- Trade visitor access typically requires professional accreditation; the show's public days are aimed at consumers rather than trade buyers.
- The exhibition halls are organised by region, so destination-specific meetings (including Turkey) can usually be planned around specific hall locations.
- ITB Berlin also hosts an extensive conference and convention programme (the ITB Berlin Convention) covering industry trends relevant to MICE professionals.
Planning an Event in Turkey?
Turkey is consistently represented at ITB Berlin through national and regional tourism boards and DMCs, making it a relevant meeting point for agencies evaluating Turkey as a MICE, incentive or group travel destination.
Looking for a DMC partner in Turkey? Talk to our team →
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Source & Verification
Official event source: https://www.itb-berlin.com/
Last reviewed and verified: 31 August 2026. Dates and venue are based on official organiser information at the time of review and are subject to change; please confirm directly with the organiser before finalising travel plans.